During the epidemic, Melaleuca(China) has been making unremitting efforts to resume production and operations, and transferred its offline business to the online market.On April 20, 2020, the flagship store of Melaleuca (China) healthy living center in Wuhan officially opened for business. So far, the 28 healthy living centers, 2 factories, 4 distribution centers and office facilities set up by Melaleuca in China have fully resumed work. In march, monthly production at Melaleuca's fengxian factory in China hit a two-year high and the number of new customers hit an all-time high, up 98.5% from a year earlier.
Melaleuca is sparing no effort to penetrate the Chinese market. Melaleuca, which announced a $150 million investment in China to build its largest overseas regional headquarters and production base , is back on track.
Xu wei, President of Melaleuca China, expressed firm confidence in the future of the Chinese market in an interview with CGTN.China accounts for about half of the total sales. China become more and more important to Melaleuca. In the future, we will continue to root in China and serve the Chinese market.
The Chinese sourse:
美樂家:中國市場對我們來說越來越重要
疫情期間,美樂家(中國)一直在為復工復產和恢復運營做著不懈的努力,并將線下業務轉移到線上。2020年4月20日,美樂家(中國)健康生活館武漢旗艦店正式開業復工,至此,美樂家在華設立的28家健康生活館、2大工廠、4個配送中心及辦公設施等已實現了全面復工。3月份,美樂家(中國)奉賢工廠月度產量創2年來的新高,新顧客數量創造了歷史新高,同比上升98.5%。
美樂家正在不遺余力地深耕中國市場。此前,美樂家宣布投資1.5億美金在中國打造其海外最大的區域總部和日化生產基地,目前該項目也已全面復工。
美樂家中國區總裁許瑋在接受CGTN采訪時表示了對中國市場未來的堅定信心:“我們不會把生產線轉移到國外,會繼續探索中國市場,并會長期在此駐留。中國市場的銷售額約占美樂家全球銷售總量的一半,中國市場對我們來說越來越重要了。未來將繼續扎根中國,為中國市場服務。