From November 5th to 10th, the 2nd China International Import Expo was held at the National Convention and Exhibition Center (shanghai). Amway, as an exhibitor, placed a narrowed research greenhouse of the organic farm as well as R&D center of its nutrition and health care brand Nutrilite in the exhibition area, attracting lots of visitors. 10 imported Nutrilite branded nutritional health foods were also showed on the spot.

According to Yu Fang, president of Amway (China), the overall market size of China's dietary supplements has exceeded 460 billion yuan in 2018, making it the world's second largest dietary supplement consumer market. Based on the broad prospects of China's health industry, Amway Global will gradually shift its focus to the Chinese market in terms of strategy, resources and investment.

“Last year, our new CEO came up with a slogan called “China first”. In fact, this strategy also fully demonstrates that Amway’s global strategic focus will soon move to the Chinese market. And from the perspective of current development trend of the entire digital economy, this is also an inevitable choice." Yu Fang said.

In 2019, in order to optimize the global supply, Amway transferred its  production line of high-tech home products from US to China with an annual production capacity of more than 11 million pieces. In consideration of China's leading position in the digital and mobile Internet world, Amway will also locate its Global Digital Innovation Center and The Big Data Innovation Center in China. Amway expects to invest $200 million in the digitalization of the Chinese market in the next five years.

The Chinese source:

安利實施“中國優先”戰略

11月5日至10日，第二屆中國國際進口博覽會在上海國家會展中心舉辦。安利公司參展，并將旗下營養保健品牌“紐崔萊”的有機農場、研發中心的科研溫室微縮至展區，吸引了眾多參訪者。安利還在現場展示了10款紐崔萊品牌的進口營養保健食品。

安利（中國）總裁余放表示，2018年中國膳食營養補充劑總體市場規模超過了4600億元，成為全球第二大膳食營養補充劑消費市場?；谥袊】诞a業的廣闊前景，安利全球會在戰略、資源和投資方面，逐漸將重心轉移至中國市場。

去年我們的新CEO到任后，提出了一個口號叫China first（中國優先）戰略，其實這個戰略也充分表明了日后安利全球的戰略重心將快速向中國市場遷移。而從目前整個數字經濟的發展態勢來看，這也是一個必然選擇。” 余放說。

2019年，為優化全球供應鏈，安利將位于美國的家居科技生產線轉移到了中國，年產能超過1100萬件；因為中國在數字化、移動互聯網領域在世界的領先地位，安利還將全球數字創新中心、大數據創新中心落戶在了中國。安利公司預計在未來5年，將投入2億美元用于中國市場的數字化建設。

資料來源：http://www.uprich.com/index.php?m=Index&a=article&type=0&id=7768