October 17th is the sixth Poverty Alleviation Day in China and the 27th International Day for the Eradication of Poverty. In collaboration with the United Nations Development Programme (UNDP), China Center for International Economic Exchanges (CCIEE), Mary Kay (China) Co., Ltd. and other parties, the United Nations Sustainable Development Goals (SDGs) Model Village project results sharing meeting and rural revitalization and sustainable development meeting was held in Shanghai. Wan Yang, assistant representatives of UNDP in China, Zhang Jing, Deputy Director of External Affairs and Brands of Mary Kay (China), and Pu Xuechang, Party Secretary of Yijiu Town, Yongren County, Yunnan Province, have attended and participated in the discussion.

The SDGs Model Village is located in Pula Village, Yongren County, Chuxiong Prefecture, Yunnan Province and it is the first UN SDGs Model Village in China. The project was officially launched in June 2017.

Mary Kay has combined its own strengths in women training and development with the actual situation, including natural and cultural resources of the village, and coordinated the parties. They increased the income of farmers, especially poor women, through various methods such as villager skill training, home improvement, building landscape and environmental infrastructure, and the establishment of ecotourism cooperatives. Efforts have also been paid on creating an ecotourism-based development model, forming sustainable income systems, and achieving precise poverty reduction as well as a coordinated development of economy, society and ecosystem. Up to now, the project has directly benefited 68 women in the village, and has led over 300 villagers to develop planting, breeding and rural tourism industries. The poverty rate in the village has dropped from 28% to 0.77%.

Zhang Jing said: "As a foreign-invested company that has been deeply involved in the Chinese market for nearly 25 years, what we have been doing is empowering women to improve themselves and actively supporting China's alleviation of poverty. The motivation of participating in this project is the hope that through Mary Kay's previous experience in women's development, we can make women participate in economic development, relieving them of poverty, increasing their income, and make a beautiful countryside.

The Chinese sourse:

 玫琳凱支持聯合國可持續發展目標示范村項目并取得豐碩成果

    10月17日是中國國第6個扶貧日，也是第27個國際消除貧困日。由玫琳凱（中國）有限公司攜手聯合國開發計劃署、中國國際經濟技術交流中心等多方合作，聯合國可持續發展目標（SDGs）示范村項目成果分享會暨鄉村振興及可持續發展交流會于上海舉辦。聯合國開發計劃署駐華代表處助理代表萬楊、玫琳凱（中國）對外事務及品牌副總裁張晶、云南省永仁縣宜就鎮黨委書記普學昌等出席并參與討論。

聯合國可持續發展目標（SDGs）示范村位于云南省楚雄州永仁縣外普拉村，是中國首個聯合國可持續發展目標示范村，該項目于2017年6月正式啟動。

玫琳凱針對該村實際情況、自然和文化資源，結合其自身在女性培訓和發展方面的優勢，協調各方通過建立彝繡合作社、村民技能培訓、民宿改造、景觀及環境基建、成立生態旅游合作社等多種方式，提高農戶特別是貧困婦女收入，支持和開發以生態旅游為基礎的發展模式，打造可持續的生計體系，實現精準減貧，達到經濟、社會和生態環境的協同發展。截至目前，項目已讓該村68位婦女直接受益，累計帶動300余位村民發展種殖、養殖及鄉村旅游產業，該村貧困發生率已由28%降至0.77%。

玫琳凱（中國）對外事務與品牌副總裁張晶表示：“作為一家深耕中國市場近25年的外資企業，我們一直在做的事情就是賦能女性發展，作為外資來華企業，積極幫助中國的扶貧事業，參與這個項目，是希望通過玫琳凱以往在女性發展上所積累的經驗，通過幫助女性來參與經濟發展，解脫她們的貧困現狀，增加經濟收入，實現美麗鄉村。