On September 19, 2019, Herbalife announced a strategic partnership with Chinese Internet giant Tencent on digital transformation to fully launch the digital transformation of the company's business in China. After the transformation, Herbalife China will become a company that drives online and offline full-value chain distribution channels and is driven by user demand.

At present, digital transformation has become a significant strategy for Herbalife's business development in China, which will enable Herbalife marketers to serve customers more accurately. “Focus on customer value” is the core and foundation of Herbalife's digital transformation. Herbalife will use Tencent's ecosystem and cutting-edge technology to enable customers to reach out to products through more channels, improving customer experience, enhancing customer loyalty, empowering marketers through better customer insights, and ultimately offer consumers with a better service. Under the digital transformation plan, Herbalife is expected to launch online personal-store tools in the fourth quarter of this year.

Recently, "Internet +" has penetrated into every corner of life, and the digital economy generated by "Internet +" contains tremendous momentum to promote economic development. Digital transformation has become an important development direction for many industries.

Looking forward to the future, with the in-depth implementation of the digital transformation strategy, Herbalife will continue to deepen the Chinese market, adhering to the long-term commitment to the Chinese market, and continue to provide scientifically-based, reliable nutritional products as well as high-quality and honest service to Chinese consumers. Utilizing its accumulated global business experience and advantages in profession , Herbalife is striving to create more social values and contribute to the implementation of the “Healthy China” strategy.

The Chinese Source:

康寶萊與騰訊合作 開啟在華業務數字化轉型

2019年9月19日，康寶萊宣布與中國互聯網巨頭騰訊就數字化轉型建立戰略合作關系，全面開啟公司在中國業務的數字化轉型。轉型后，康寶萊中國將成為一家打通線上線下全價值鏈流通渠道，以用戶需求為核心驅動的企業。

目前，數字化轉型已經成為康寶萊在華業務發展的重要戰略，將賦能康寶萊營銷人員更精確地服務顧客。“以客戶價值為核心”是康寶萊數字化轉型的核心及基礎?？祵毴R將利用騰訊的生態系統以及最前沿的技術，讓客戶通過更多渠道觸達產品，改善客戶體驗，提升客戶忠誠度，通過更好的客戶洞察來賦能營銷人員，最終讓廣大消費者享受到更加優質的服務。根據數字化轉型的計劃，康寶萊預計將在今年第四季度推出線上個人商店工具。

當前，“互聯網+”已經滲透到生活的各個角落，而由“互聯網+”催生的數字經濟蘊藏著推動經濟發展的巨大動能，數字化轉型已經成為了許多行業重要的發展方向。

展望未來，隨著數字化轉型戰略的深入實施，康寶萊將繼續深耕中國市場，秉承對中國市場的長期承諾，為廣大中國消費者持續提供以科學為依據、可信賴的營養產品和優質誠信服務，并利用自身積累的全球經營經驗和專業優勢，努力創造更多社會價值，為“健康中國”戰略的落地實施貢獻自己的一份力量。