On October 22, 2019, the launching ceremony of the “NU SKIN Spring Bud College” welfare project was held at Polus International College in Sichuan Province. Wang Haijing, deputy secretary-general of the China Children and Teenagers’ Fund, director Zhang Xinyan, and Zhao Jin, secretary-general of the Shanghai NU SKIN Public Welfare Foundation, attended the ceremony.

It is reported that the "Spring Bud College" welfare project was launched during the International Girls' Day on October 10, 2017. It is an important part of the "Spring Bud Program" initiated by the China Children and Teenagers' Fund. The project will provide free services like vocational education and career planning for poor school-age girl, which will help them to step into the society so that they and their families could get rid of poverty.

In order to further promote the implementation of this project, the China Children and Teenagers’ Fund and the Shanghai NU SKIN Public Welfare Foundation jointly launched the “NU SKIN Spring Bud College” project to help poor families in the western region including Sichuan Province. This project aims to enable girls of the appropriate age to receive vocational skills training and get opportunities to have a job.

It is understood that the content of the NU SKIN Spring Bud College project includes the establishment of scholarships and grants for poor girls in vocational colleges, providing short-term vocational and technical training courses for older girls from poor families, carrying out quality education and organizing study tours. Moreover, by working with vocational colleges, an employment platform and a one-to-one pledging platform are going to be set up. The first crew of 100 girls will be funded after the project launched and Sichuan Polus International College will be responsible for the implementation.

 

The Chinese sourse:

如新春蕾學院公益項目啟動

2019年10月22日，“如新春蕾學院”公益項目啟動儀式在四川國際標榜職業學院舉辦。中國兒童少年基金會副秘書長王海靜，上海如新公益基金會理事長張新艷、秘書長趙金出席了啟動會。

據悉，“春蕾學院”公益項目于2017年10月10日國際女童日期間推出，是中國兒童少年基金會發起的“春蕾計劃”的重要組成部分，該項目將為貧困適齡女童提供免費的未來職業教育和職業規劃，幫助她們平穩步入社會，實現個人和家庭脫貧。

為進一步推進“春蕾學院”公益項目的落地實施，中國兒童少年基金會攜手上海如新公益基金會共同發起“如新春蕾學院”項目，旨在幫扶包括四川省在內的西部地區貧困家庭適齡女童接受職業技能培訓，享有就業機會。

據了解，如新春蕾學院項目內容包括，為職業院校貧困女生設立獎學金和助學金，為貧困家庭大齡女童開辦短期職業技術培訓班，開展素養教育、組織畢業游學、攜手職業院校打造就業平臺，推出一對一認捐平臺。項目啟動后將首批資助100名女童。四川國際標榜職業學院具體負責項目落地執行。

As the nutrition sponsor of the speed skating and short track speed skating national team for 2019-2020 season direct international competition trials, USANA will accompany the athletes to the Winter Olympics podium.

 

On April 12, 2017, USANA officially cooperated with the Training Bureau of General Administration of Sport of China. Through this cooperation, USANA provided nearly 1,300  national team athletes(according to 2016 statistics) with nutritional products that have passed the detection of doping. The nutritional products of USANA have also begun to serve as athletes’ security product for the Chinese national team.

 

The Chinese sourse:

葆嬰助力2019-2020賽季速度滑冰和短道速滑國家隊

2017年4月12日，USANA葆嬰正式與中國體育總局訓練局合作，通過這次合作，USANA葆嬰為近1300名（據2016年統計數據）國家隊運動員提供已經通過興奮劑檢測的營養品，葆苾康系列營養品也開始作為中國國家隊運動員備戰保障產品服務于我國體育健兒。

October 17th is the sixth Poverty Alleviation Day in China and the 27th International Day for the Eradication of Poverty. In collaboration with the United Nations Development Programme (UNDP), China Center for International Economic Exchanges (CCIEE), Mary Kay (China) Co., Ltd. and other parties, the United Nations Sustainable Development Goals (SDGs) Model Village project results sharing meeting and rural revitalization and sustainable development meeting was held in Shanghai. Wan Yang, assistant representatives of UNDP in China, Zhang Jing, Deputy Director of External Affairs and Brands of Mary Kay (China), and Pu Xuechang, Party Secretary of Yijiu Town, Yongren County, Yunnan Province, have attended and participated in the discussion.

 

The SDGs Model Village is located in Pula Village, Yongren County, Chuxiong Prefecture, Yunnan Province and it is the first UN SDGs Model Village in China. The project was officially launched in June 2017.

 

Mary Kay has combined its own strengths in women training and development with the actual situation, including natural and cultural resources of the village, and coordinated the parties. They increased the income of farmers, especially poor women, through various methods such as villager skill training, home improvement, building landscape and environmental infrastructure, and the establishment of ecotourism cooperatives. Efforts have also been paid on creating an ecotourism-based development model, forming sustainable income systems, and achieving precise poverty reduction as well as a coordinated development of economy, society and ecosystem. Up to now, the project has directly benefited 68 women in the village, and has led over 300 villagers to develop planting, breeding and rural tourism industries. The poverty rate in the village has dropped from 28% to 0.77%.

 

Zhang Jing said: "As a foreign-invested company that has been deeply involved in the Chinese market for nearly 25 years, what we have been doing is empowering women to improve themselves and actively supporting China's alleviation of poverty. The motivation of participating in this project is the hope that through Mary Kay's previous experience in women's development, we can make women participate in economic development, relieving them of poverty, increasing their income, and make a beautiful countryside.

 

The Chinese sourse:

 玫琳凱支持聯合國可持續發展目標示范村項目并取得豐碩成果

    10月17日是中國國第6個扶貧日，也是第27個國際消除貧困日。由玫琳凱（中國）有限公司攜手聯合國開發計劃署、中國國際經濟技術交流中心等多方合作，聯合國可持續發展目標（SDGs）示范村項目成果分享會暨鄉村振興及可持續發展交流會于上海舉辦。聯合國開發計劃署駐華代表處助理代表萬楊、玫琳凱（中國）對外事務及品牌副總裁張晶、云南省永仁縣宜就鎮黨委書記普學昌等出席并參與討論。

聯合國可持續發展目標（SDGs）示范村位于云南省楚雄州永仁縣外普拉村，是中國首個聯合國可持續發展目標示范村，該項目于2017年6月正式啟動。

玫琳凱針對該村實際情況、自然和文化資源，結合其自身在女性培訓和發展方面的優勢，協調各方通過建立彝繡合作社、村民技能培訓、民宿改造、景觀及環境基建、成立生態旅游合作社等多種方式，提高農戶特別是貧困婦女收入，支持和開發以生態旅游為基礎的發展模式，打造可持續的生計體系，實現精準減貧，達到經濟、社會和生態環境的協同發展。截至目前，項目已讓該村68位婦女直接受益，累計帶動300余位村民發展種殖、養殖及鄉村旅游產業，該村貧困發生率已由28%降至0.77%。

玫琳凱（中國）對外事務與品牌副總裁張晶表示：“作為一家深耕中國市場近25年的外資企業，我們一直在做的事情就是賦能女性發展，作為外資來華企業，積極幫助中國的扶貧事業，參與這個項目，是希望通過玫琳凱以往在女性發展上所積累的經驗，通過幫助女性來參與經濟發展，解脫她們的貧困現狀，增加經濟收入，實現美麗鄉村。

On September 27, 2019, Herbalife announced that it will establish the Herbalife China Product Innovation Center in Shanghai. It will be Herbalife's first product innovation center in the world and is the latest move to penetrate the Chinese market.

Herbalife China Product Innovation Center aims to rapidly transform the most cutting-edge scientific and technological achievements in the field of nutrition science into nutritional health products, while strengthening local innovation and R&D capabilities. After the product innovation center was put into operation, Herbalife expects to double the number of new products put on the market within five years, and make the center a world-class nutrition science and technology incubation center.

Dr. Zheng Qunyi, Senior Vice President of Herbalife Global and Chairman of Herbalife China, said: “The arrival of Herbalife's first global product innovation center in Shanghai demonstrates our confidence and long-term commitment to the Chinese market. We will continue to strengthen R&D and product innovation capabilities, promoting the development and marketing of new products suitable for Chinese consumers effectively and quickly, and also provide the public with quality, nutritious and rigorous science-based products. In the future, Herbalife looks forward to building on its leadership in sports nutrition as well as personalized nutrition while maintaining a leading position in weight management."

The Herbalife China Product Innovation Center is part of the 700 million-yuan “China Influence Development Investment Plan” announced in 2018. With a total investment of nearly 100 million yuan over the next three years, the first phase will cover an area of about 2,000 square meters. The construction began in November 2019 and is scheduled to be completed and put into use in the third quarter of 2020.

Since the establishment of it’s first factory in China in 1998, Herbalife has been committed to continuously increase investment in local R&D and product innovation. And Herbalife has four R&D centers in China so far, including its Asia-Pacific R&D headquarters in Shanghai, the plant material R&D center in Changsha, and two production technology R&D centers in Nanjing and Suzhou.

The Chinese Source:

康寶萊全球首家產品創新中心將落戶中國

2019年9月27日，康寶萊宣布將在中國上海設立“康寶萊中國產品創新中心”。該中心是康寶萊全球首家產品創新中心，也是康寶萊深耕中國市場的最新舉措。

康寶萊中國產品創新中心旨在將營養科學領域最前沿的科技成果，快速轉化為營養健康產品上市，同時強化本土創新研發能力。產品創新中心投運后，康寶萊期望在五年內實現新產品上市數量翻倍，新產品開發提速翻倍，并將該中心打造成世界一流的營養科學技術孵化中心。

康寶萊全球高級副總裁、康寶萊中國區董事長鄭群怡博士表示：“康寶萊全球首家產品創新中心落戶中國上海體現了康寶萊對中國市場的信心和長期承諾。我們將持續強化研發和產品創新能力，高效、快速地推動適合中國消費者的新產品的開發和上市，向公眾提供優質、營養、以嚴謹的科學為依據的產品。未來，康寶萊將在保持體重管理領域領先地位的同時，期待在運動營養和個性化營養領域有所建樹?！?/span>

康寶萊中國產品創新中心是康寶萊2018年宣布設立的7億元“中國影響力發展投資計劃”的組成部分，未來三年總投資額近1億元人民幣，首期占地面積約2000平方米，將于2019年11月開始建設，計劃2020年第三季度落成并投入使用。

自1998年在華設立第一家工廠以來，康寶萊始終致力于持續加大本土研發和產品創新方面的投入力度。目前，康寶萊在中國區共有四家研發中心，包括位于上海的亞太區研發總部、位于長沙的植物原料研發中心和位于南京、蘇州的兩家生產技術研發中心。

Amway (China) R&D Center participaed in the signing ceremony of the national key R&D program "modernization of traditional Chinese medicine" during the 13th Five-Year plan period.

The 14th National Nutrition Science Conference and the 11th Asia-Pacific Clinical Nutrition Conference as well as the 2nd Global Chinese Nutrition Scientists Conference were held in Nanjing from September 20 to 22, 2019. Under the theme of "nutrition research and clinical practice", the session aims to promote the implementation of the “Healthy China” strategy, reaching the health goals found in the National Nutrition Plan (2017-2030) ,and to enhance the academic communication and development in the filed of nutrition science in the Asia-Pacific region and the globle.

On the 22nd, Wang Linyuan, the chief scientist of the National R&D Program of the Ministry of Science and Technology, and Professor of Beijing  Traditional Chinese Medicine University,who on behalf of the project team have signed an agreement with the Amway (China) R&D Center.The two sides will cooperate to establish a platform for the demonstration of R&D and technical system of evaluation in terms of compound health products based on Chinese traditional medicine. Which helps to promote the standardization, modernization and internationalization of traditional Chinese medicine.

In 2015, the Amway China Plant R&D Center with a total investment of more than 200 million yuan was completed in Wuxi. It is dedicated to the research of organic planting and extracts of Chinese herbal medicine plants, and cooperates with Academician Zhu Zhaoliang from the Nanjing Institute of Soil Science of the Chinese Academy of Sciences to establish an enterprise-academician workstation,looking forward to solve the issues encountered in the development of Chinese herbal medicines like agricultural pollution, efficacy safety and sustainable development. 

The "Traditional Chinese Medicine Modernization Research" project is the second project that Amway has participated in the National 13th Five-Year Plan after participating in "Demonstration on Prevention and Control Technology of Agricultural Non-point Source Pollution and Heavy Metal Pollution In The Lower Reaches of The Yangtze River" in 2016, the 13th Five-Year Key Science and Technology Project. In 2017, Amway Plant Research and Development Center cooperated with the Institute of Chinese Medicine of China Academy of Chinese Medical Sciences to complete the full-length transcriptome genetic information excavation of chrysanthemum, allowing China to be the first country in the world to complete the whole genome sequencing of chrysanthemum.

The Chinese Source:

安利（中國）研發中心助力“中醫藥現代化”

2019年9月20至22日，第十四屆全國營養科學大會暨第十一屆亞太臨床營養大會、第二屆全球華人營養科學家大會在南京召開。本屆會議主題為“營養研究與臨床實踐”，旨在推進實施“健康中國”戰略，落實國民營養計劃（2017-2030）健康目標，促進與亞太地區及國際營養科學的交流和發展。

22日，國家十三五科技部重點研發計劃“中醫藥現代化研究”專項首席科學家、北京中醫藥大學王林元教授代表項目組與安利（中國）研發中心簽署協議，雙方合作建立“基于辨證保健的中藥復方保健產品評價技術體系研究及示范研發平臺”，推進中醫藥的標準化、現代化、國際化。

2015年，總投資超過2億元的安利中國植物研發中心在無錫落成，致力于中草藥植物的有機種植研究、提取物研究，并與中國科學院南京土壤研究所朱兆良院士合作建立企業院士工作站，解決中草藥發展中遇到的農業污染、功效安全以及可持續發展等問題。

此次參與“中醫藥現代化研究”專項，是繼2016年安利植物研發中心參與十三五重點科技項目“長江下游農業面源污染和重金屬污染防控技術示范”后，安利再度參與國家十三五重點項目。2017年，安利植物研發中心與中國中醫科學院中藥研究所合作，完成了杭白菊的全長轉錄組遺傳信息發掘，使我國成為世界上首次完成菊屬植物菊花全基因組測序的國家。

According to the Knowledge Economy, July 2019, in the video speech delivered at the 2019 Melaleuca (China) Annual Meeting, Frank VanderSloot, founder of Melaleuca said,  "In the past three years, the growth of Melaleuca has reached an amazing speed, with over 100,000 customers shop at Melaleuca every month." The growth of Melaleuca's global performance is largely due to the rapid development of its Chinese market. Especially since 2018, when the development of China's direct selling industry was once depressed, the performance of Melaleuca (China) has been still able to maintain its growth.

How did Melaleuca (China) make it?

The Consumer Direct Marketing System (CDM) created by Melaleuca provides a new possibility and paradigm for China's direct selling industry.

The so-called consumer direct marketing system refers to the fact that the products of Melaleuca are sold directly to end consumers instead of reaching consumers through traditional channels such as manufacturers, advertisers or distributors. Melaleuca purchases, manufactures and ships their products directly to consumers, which saves the expense in the intermediary link, and provides support for “consumer feedback and shopping rebates”.

Melaleuca's product line now covers a wide range of daily necessities such as household cleaning, nutritious health foods, body care, and skin care. After launching 26 new products in June 2019, Melaleuca (China) has provided more than 380 products to consumers, which can satisfy consumers' various needs for product categories.

What is more, the threshold for becoming a Melaleuca member is relatively low, which is a small purchase, which enhances the chance for Melaleuca to reach more consumers. Moreover, the products of the order must be used by the members themselves and cannot be sold to the outside market. This consumer-oriented and self-purchasing method has brought a huge consumer market to Melaleuca.

According to the data released by the Melaleuca (China) annual meeting in recent years, from 2016 to 2018, the proportion of pure consumers in the Chinese market was respectively 87%, 88.83% and 84.68%. In the case of the industry downturn, Melaleuca still maintains a high proportion of private-use customers.

Melaleuca spends a lot of thoughts on caring for private-use consumers, improving the membership repurchase rate by optimizing products and introducing preferential policies, so that members can purchase products more quickly at a lower price.

It is worth mentioning that Melaleuca (China) has has formulated a consumption quota system of up to 2000 yuan in the direct purchase system, which encourages members to make rational, planned and continuous consumption, so as to avoid members from stocking up and making irrational consumption, thus effectively ensuring Melaleuca's market order. According to industry insiders, this is a highly referential concept that worth learning for many other direct selling companies.

 

In a word, the consumer direct Marketing system established by Melaleuca in the direct sales model has formed a huge consumer market with a low threshold and high repurchase rate, and has differentiated competition effectiveness in the entire industry. Besides, by implementing the consumption quota system, speculative or investment-oriented purposes in China's direct selling industry are removed to some extent.

On May 30, 2019, Melaleuca launched a new investment project at the Signing Ceremony of Big Foreign Invested Projects in Shanghai. Melaleuca will invest in the establishment of a daily chemical production base in Fengxian District of Shanghai, which is currently the largest overseas headquarter of Melaleuca.

Over the past 16 years, China has become the most important international market for Melaleuca. In 2018, Xu Wei officially took the helm of Melaleuc (China) and became the first professional manager trained in the Chinese domestic market, which shows that Melaleuca attaches great importance to the Chinese market.

“Melaleuca (China) has continued to grow for 10 years, and the number of members has increased by 28 times.” At the 2019 annual meeting, Xu Wei announced the growth of Melaleuca's membership in China as of December 2018.

The Chinese Source:

美樂家 打造消費者直購系統

據《知識經濟雜志》2019年7月報道，在2019年美樂家（中國）年會上的視頻演講中，美樂家創辦人范德士談到：“過去三年，美樂家的成長達到了令人驚嘆的速度，每月都有超過10萬名顧客在美樂家購物?！泵罉芳胰驑I績的成長，很大一部分來源于其中國市場的快速發展。尤其是在2018年以來，中國直銷行業發展一度低迷沮喪的情況下，美樂家（中國）業績依然能夠保持業績增長。

那么，美樂家（中國）是如何做到的？

美樂家打造的消費者直購系統（CDM，Consumer Direct Marketing），為中國直銷行業提供了一種新的可能性和范式。

所謂消費者直購系統，是指美樂家的產品不是經由制造商、廣告商或者分銷商等傳統渠道抵達消費者，而直接面對終端消費者進行銷售。由美樂家直接采購、制造與運送產品至消費者手中。這省去了美樂家在中間商環節的費用支出，為其“消費回饋、購物返利”提供了支撐。

美樂家的產品線如今已覆蓋了家庭清潔、營養健康食品、身體保養、化妝護膚等多種生活日用品品類。在2019年6月推出26款新品后美樂家（中國）為消費者提供的產品已超過了380款，可以滿足消費者對產品種類的多方面需求。

另一方面，成為美樂家會員的門檻相對較低，屬于小額報單，這為美樂家接觸到更多消費者提供了廣闊的空間。而且，報單的產品，必須用于會員自己消費，不能對外銷售。這種引導消費型的全員自購方式，為美樂家帶來了龐大的消費市場。

根據近幾年美樂家（中國）年會發布的數據顯示，2016年至2018年，其中國市場的純消費顧客占比分別為為87%、88.83%和84.68%；在行業市場低迷的情況下，美樂家仍保持較高的純消費顧客占比。

美樂家把大量的心思花在照顧純消費者身上，通過優化產品、推出優惠政策等措施，提高會員復購率，讓會員多快好省地購買產品。

值得一提的是，美樂家（中國）在直購系統中制定了最高2000元的消費限額制度，鼓勵會員理性、計劃性消費和持續消費，以避免會員囤貨、不理性消費，從而有效保證了美樂家的市場秩序。業內人士表示，這種理念值得很多直銷企業學習。

一言以蔽之，美樂家在直銷模式上打造的消費者直購系統，以低門檻、高復購率的全員自購方式形成龐大消費市場，在整個行業產生差異化競爭效力；而且，其輔以消費限額手段，某種程度上也去除了中國直銷行業投機性或投資性目的過強的因素。

2019年5月30日，美樂家在上海市外資大項目集中簽約儀式上，啟動了新的投資項目——美樂家將在上海市奉賢區投資建立日化生產基地，這是目前美樂家總部在海外最大的日化生產基地。

十六年來，中國市場已經成為美樂家最重要的國際市場。2018年，許瑋正式掌舵美樂家（中國）、成為第一位中國本土市場培養起來的職業經理人，由此可見美樂家對中國市場的重視。

“美樂家（中國）已經持續成長了10年，會員人數增長了28倍?！?/span>2019年年會上，許瑋公布了截至2018年12月美樂家在中國的會員增長情況。